Cars, Social Media

Manufacturer, Dealer, & Used, Oh My!

Uh oh…no roadside assistance? (Photo Source:

Why Certified Pre-owned instead of “used”? While buying a certified pre-owned vehicle is similar to buying any used car, there are significant differences you should be aware of before you go shopping.
First of all, you should know that not all certified used car programs are the same. Edmunds recommends buying a manufacturer-certified vehicle rather than a dealer-certified one.  Huh? This means staying away from the “local” dealer.  When a dealer certifies the used vehicle using their own backing, you are at their mercy when it comes to repairs.  And roadside assistance.

Is this about as clear as mud? Social Media seem that way too? Hang on… there’s more…

The manufacturer’s certified vehicle program is more reliable, can be used across the country, and won’t leave you stranded if your dealership shuts its doors. Vehicles that have been certified by the manufacturer go through more rigorous testing, and in many cases, offer similar benefits as those given to new car customers (e.g. roadside assistance, loaner vehicles, and super low APR’s). Just like Social Media – so many benefits to you and your business.

Here’s the kicker though –  be sure to compare all the certified programs out there. Not all are equal and not all have the same coverage or time restraints.  CONSIDER… the newer the vehicle the more remaining certification you will receive. For example, Ford offers a 48 month 100k power train warranty. This starts at the day the vehicle was very first sold. Therefore if a car is three years old, you’ve only got one year left.  Ohhhh…   A better bet would be a newer vehicle or a manufacturer with a longer warranty such as Hyundai’s 10 year 100k warranty. Be sure to compare prices, experience, and initiative when choosing a good Social Media company.

Whatever direction you decide to go, always do your research with a reputable site such as or The more you know the better the deal.

And remember…not all car dealers are scum. Some of the nicest, most honorable people I know are in the car business. Just interview them from the start, and leave if they’re not listening. Don’t waste your time or theirs. They work hard for their commission.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s